How to increase conversion and sales on your Shopify e-commerce store

‘Stories’ are the new craze at the moment with almost all social media platforms allowing users to upload them. The most famous of course is Instagram. 500 Million people access Instagram stories in some way, whether that be to view or to upload. Consequently, it is extremely popular. Coverstories is a new app that allows your Shopify e-commerce store to upload Instagram like stories for your visitors to view.

So how can Coverstories help you increase conversions and sales?

Spark interest

Nowadays shopper’s attention span is quite short and often if they don’t see something they like straight away or a websites functionality isn’t great then they will click off the website quickly. Using Coverstories to spark interest in new visitors could mean that they stay on your website longer and in turn could lead to more sales. 

So how can Coverstories help you increase conversions and sales?

Spark interest

Nowadays shopper’s attention span is quite short. Therefore, often if they don’t see something they like straight away then they will click off the website quickly. Similarly if the functionality of the website is poor they will do the same. Using Coverstories to spark interest in new visitors could mean that they stay on your website longer and in turn could lead to more sales. 

Help your visitors see your products in a new light

Often on e-commerce sites there is just a few static pictures of each item. However, using this story feature allows you to show your products off in a different way. Take pictures of the products in a less professional manner, to show them off in real life. Add things like emojis and gifs to make it more interesting. Utilise this function to show off your products in a way that you wouldn’t have been able to before.

Be personal

Coverstories allows you to showcase your products in a quick and personal way. As a result, using real-life photos that are less professional, will allow the site to feel more human. Consequently this will be more attractive to your customers, making it far more likely that they will purchase

It’s different

This will help you stand out from the crowd. It is something new and exciting to add to your page that people are unlikely to have seen before. It will put your company in a good light, helping you appear up to date with technology and fun.

Faster way to buy

Using these stories allows your customers to directly add products in the stories to their cart immediately. Having this quicker purchase rate will increase the amount of sales you get by making it easier for your customers to buy.

You already know it works

Paid ads on Instagram stories do work and one third of the most viewed stories on Instagram are actually from businesses. Moreover businesses are happy with their results from paid Instagram stories. As a result 96% of US marketers said they are still going to use these ads in the next 6 months, so the proof is in the pudding. ‘Stories’ are great at selling, so why not add them to your shopify e-commerce page?

So how does Coverstories it work?

Step 1: Upload an image. You might even be able to reuse content that you made for your Instagram stories or posts.

Step 2: Tag a product

Step 3: Publish!

Your visitors can see your uploaded image in a Stories format and purchase the product you tagged from the stories itself.